Ukrainian Brand COOSH Picks Warsaw for First Foreign Store

13 August 2026 Poland Radar 0 Comments

COOSH opens its first physical store outside Ukraine with a COOSH Warsaw showroom; Warsaw will host the brand’s flagship space.

Ukrainian fashion brand COOSH chose Warsaw for its first physical store outside Ukraine. The company will open a COOSH Warsaw showroom as its flagship space.

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Why Warsaw? The choice of COOSH Warsaw showroom

COOSH started in 2017. Moreover, its founder and creative director Alina Frendiy built the label from social media into a multi-showroom business. The brand already runs four Ukrainian showrooms. However, the Warsaw space will mark its first offline presence abroad. Consequently, the showroom will let customers see fabrics and fits in person. In addition, Warsaw gives the label exposure to regional markets. Therefore, the city acts as a gateway to Central Europe and the EU market.

What the flagship showroom will offer

The company describes the Warsaw point as a flagship showroom. Moreover, the space will present full collections and the brand identity. The brand mixes loose silhouettes and menswear-inspired cuts. Also, its aesthetic draws on Scandinavian minimalism. Consequently, shoppers can try garments before they buy. However, COOSH has not announced the address yet. In addition, the firm has not given an opening date. Meanwhile, online sales continue to serve Polish customers.

Business context and what this means for Warsaw

Poland keeps attracting Eastern European retailers. Moreover, Warsaw often serves as the first stop for cross-border retail expansion. Therefore, firms use the city to test demand in a larger EU market. In addition, Warsaw provides logistics and access to international press. Consequently, the showroom will act as a marketing hub. However, the real test will be local reception and foot traffic.

💡 GOOD TO KNOW: If you live in Poland and plan to visit the showroom, expect standard Polish retail rules. For example, retailers must honour a 14-day return policy for online purchases. Moreover, many stores accept card payments and contactless wallets. Also, note that public benefits and registrations differ from other countries (ZUS = social insurance, NFZ = public health fund, PESEL = national ID number). Therefore, if you buy and later exchange garments, keep receipts and check the store policy. In addition, Polish sizes may run differently than UK or EU sizes, so try items in person when you can.

COOSH’s Warsaw showroom marks a clear push beyond e-commerce. Moreover, a physical presence often signals long-term commitment. However, shoppers must wait for the precise address and opening date. Consequently, locals and expats who follow fashion in Warsaw should watch for official announcements.

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