Perła Extends Sponsorship of Motor Lublin

11 April 2026 Poland Radar 0 Comments

Perla Motor Lublin sponsorship renewed for three seasons, marking a tenth consecutive year and securing stability for the club.

Perla Motor Lublin sponsorship has been renewed for three seasons, marking the tenth consecutive year of support. The Lublin brewery will remain the main sponsor and will also manage stadium catering.

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Perla Motor Lublin sponsorship: what the new deal says

The new agreement signed on 10 April secures backing until the end of the next three seasons. Moreover, Perła — Browary Lubelskie S.A. confirmed it will remain the club’s Główny Sponsor, or main sponsor. The brewery says this move starts the tenth uninterrupted year of cooperation. Consequently, Perła continues its relationship with Motor Lublin that began when the team returned to league competition in 2017.

Why the sponsorship matters locally

For the club, the contract brings predictable funding. In addition, it secures stadium operations and match-day catering. The arrangement preserves jobs in stadium hospitality. Therefore, local businesses connected to match days benefit too. Moreover, in Poland club revenue often relies more on sponsors than on TV deals. Consequently, long-term sponsorship stabilises budgets and player recruitment.

What it means for fans, community and brand

The partnership strengthens Motor Lublin’s local identity. In addition, fans will see consistent branding across the stadium and club materials. Perła will also manage food and drink concessions during home matches. However, continuity matters beyond marketing. Stable partners improve the club’s ability to plan for the future. Furthermore, the club’s leadership frames the deal as a vote of confidence in their strategy.

For the city, the sponsorship carries symbolic weight. Lublin gains visibility when the team performs in national competitions. Therefore, the agreement supports local tourism on match days. Moreover, brewery involvement keeps an iconic regional product in the spotlight.

💡 GOOD TO KNOW: If you plan to attend matches, buy tickets from the club website or authorised sellers. Bring ID for collection or season ticket registration. Also, expect food and beer stands run by Perła at the stadium. For long-term residents, note Polish bureaucracy basics: ZUS (social security), NFZ (national health fund), PESEL (national ID number) and mandat (a fine) can affect employment and local services, so keep documents handy and follow stadium rules.

For expats, the deal offers predictable match-day experiences. Moreover, new residents can find a ready-made local ritual in speedway evenings. The stadium atmosphere can help with language practice and social integration. Therefore, attending a match serves as both entertainment and cultural immersion.

Club officials praised Perła’s loyalty. The president, Jakub Kępa, thanked the brewery and highlighted shared goals. In addition, Perła’s director emphasised pride in supporting the team’s rise to Ekstraklasa and its successes there. Finally, both parties framed the extension as a mutual commitment to future sporting achievements.

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